About Us 2017-10-03T11:07:12+00:00

Our Story

It started in a Tel Aviv coffee shop.

Tamar Pross, now the founder of Citizen Café, was sitting with a friend from England, who was studying Hebrew in a traditional ulpan. Totally frustrated with being treated like a fourth grader, and unable to properly assimilate, Tamar’s friend wasn’t experiencing Hebrew. She was simply trying to learn it from a textbook filled with tables and lists.

This light-bulb moment inspired Tamar and Efrat Chen, one of the top Hebrew teachers in Israel, to launch Citizen Café in 2015. While the brand has evolved over time, the mission remains the same: to help non-native speakers immerse themselves in the language, culture and lifestyle of modern-day Tel Aviv.

Since then, Citizen Café has attracted a tight-knit, ever-growing community, including a diverse group of teachers, advisers and partners, all working toward creating an environment in which learning Hebrew is fun, effortless and directly connected to the dynamic lifestyles of internationals in Tel Aviv.

Our Team

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Tamar Pross

Founder

Tamar is an Israeli-Australian entrepreneur, certified enneagram coach, a documentary film producer, and avid soy hafuch drinker. When she’s not working hard to improve Israel’s global image, you’ll find Tamar riding her bike along Rothschild Boulevard, or striking up conversation in one of the three languages she can fluently speak.

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Efrat Chen

Director of Hebrew

From teaching Hebrew as a foreign language at the Touro College in Israel, to becoming Citizen Café’s Director of Hebrew, Efrat never backs down from a challenge (even hiking Kilimanjaro!). While teaching Hebrew brings her joy, the “joy of cooking” does not.

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Chen Shapira

Assistant Director of Hebrew

While Chen loves teaching Hebrew, he also has a second true passion: theater, where he used to work as a producer, artistic director and director of theater shows across Israel. He earned his BA in Theater and MA in Education in Haifa, but secretly loves London.

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Mickey Yonas

Hebrew Teacher

Teaching Hebrew is only one of Mickey’s many talents. She is also an independent theater creator, museum guide, and Candy Crush champion. Mickey is currently working on her Russian and would love to practice with other Russian-speakers, perhaps in exchange for a history-rich tour around Tel Aviv.

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Nimrod Ronen

Hebrew Teacher

Don’t be surprised if Nimrod shows up to class wearing black eye makeup – he is a trained theater actor. When Nimrod isn’t teaching Hebrew at Citizen Café, he works with the autistic and special needs community, merging his two greatest passions: education and drama-therapy.

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Noeet Kedem

Hebrew Teacher

Noeet is truly one-of-kind. (Even her Hebrew name is unique.) Trained in Israel’s renowned school of performing arts Bet Zvi, Noeet is a triple threat: professional actress, children’s voice coach and Hebrew teacher.

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Josh Hoffman

Director of Marketing

Originally from Los Angeles, Josh decided to stay in Israel and make Aliyah midway through Taglit. (His mother wasn’t exactly ecstatic.) When he’s not working or practicing his Hebrew, you can find Josh on a basketball court.

Live like
a Tel Avivian