About Us2019-08-11T19:22:58+00:00

Our Story

It started in a Tel Aviv coffee shop.

Tamar Pross, now the founder of Citizen Café, was sitting with a friend from England, who was studying Hebrew in a traditional ulpan. Totally frustrated with being treated like a fourth grader, and unable to properly assimilate, Tamar’s friend wasn’t experiencing Hebrew. She was simply trying to learn it from a textbook filled with tables and lists.

This light-bulb moment inspired Tamar and Efrat Chen, one of the top Hebrew teachers in Israel, to launch Citizen Café in 2015. While the brand has evolved over time, the mission remains the same: to help non-native speakers immerse themselves in the language, culture and lifestyle of modern-day Tel Aviv.

Since then, Citizen Café has attracted a tight-knit, ever-growing community, including a diverse group of teachers, advisers and partners, all working toward creating an environment in which learning Hebrew is fun, effortless and directly connected to the dynamic lifestyles of internationals in Tel Aviv.

Our Team

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Tamar Pross

Founder

Tamar is an Israeli-Australian entrepreneur, certified enneagram coach, a documentary film producer, and avid soy hafuch drinker. When she’s not working hard to improve Israel’s global image, you’ll find Tamar riding her bike along Rothschild Boulevard, or striking up conversation in one of the three languages she can fluently speak.

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Efrat Chen

Director of Hebrew

From teaching Hebrew as a foreign language at the Touro College in Israel, to becoming Citizen Café’s Director of Hebrew, Efrat never backs down from a challenge (even hiking Kilimanjaro!). While teaching Hebrew brings her joy, the “joy of cooking” does not.

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Ariel Petsonk

Customer Relations Manager

Ariel was born and raised in Stockholm, Sweden and moved to Israel in 2011. He plays guitar, loves taking photos, and has a tendency to walk around barefoot.

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Eliane Schlossberg

Operations Manager

Eliane (not be confused with Eliana or Elaine) was born and raised in Antwerp, Belgium which is where she learned how to speak 5 languages fluently. After high school she did a year of college in New York but then decided to finish her degree in psychology at IDC Herzeliya and has been living in Tel Aviv ever since. Eliane prides herself on knowing every Friends episode by heart and claims she makes the best sandwiches in the world.

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Tsafi Katz

Hebrew Teacher & Community Manager

Tsafi is from a small moshav in north of Israel but is living the full Tel-aviv life. If you need a suggestion for a happy hour or a good restaurant in the city, Tsasfi is your guide. Fun fact: Tsafi’s real name is Tsafrir which is super hard to pronounce in English and in Hebrew.

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Noeet Kedem

Hebrew Teacher

Noeet is truly one-of-kind. (Even her Hebrew name is unique.) Trained in Israel’s renowned school of performing arts Bet Zvi, Noeet is a triple threat: professional actress, children’s voice coach and Hebrew teacher.

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Nimrod Ronen

Hebrew Teacher

Don’t be surprised if Nimrod shows up to class wearing black eye makeup – he is a trained theater actor. When Nimrod isn’t teaching Hebrew at Citizen Café, he works with the autistic and special needs community, merging his two greatest passions: education and drama-therapy.

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Mickey Yonas

Hebrew Teacher

Teaching Hebrew is only one of Mickey’s many talents. She is also an independent theater creator, museum guide, and Candy Crush champion. Mickey is currently working on her Russian and would love to practice with other Russian-speakers, perhaps in exchange for a history-rich tour around Tel Aviv.

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Shay Jibri Ashkenazi

Hebrew Teacher

Born and raised in Tel Aviv, Shay is an actor, director and acting coach who graduated from the performing arts school Beit Zvi. He also has a degree in Education from Kibbutzim College. Shay is an entrepreneur who founded ActinGym, an acting and directing community startup.

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Ateret Ben-Tzvi

Hebrew Teacher

Ateret is passionate about urban agriculture, meditation, & mindfulness. Ateret considers herself a language geek learning words and practicing them whenever I traveling. When she’s not teaching you can find her sewing clothes & accessories. A fact many people may not know about her is that she spends an hour every day to chill out in one of Tel Aviv’s green spaces (her favorite is Gan Meir) and simply observe the birds, plants & people.

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Shai Raskin

Hebrew Teacher

Shai is a real animal lover. She is a vegan, but you won’t hear any lecture about it because she believes in “live and let live.” In her spare time you can find her “charging herself” in the sun.

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Omer Nachmani

Hebrew Teacher

Omer is the true social activist, from politics to gay rights, a law student that wants to make the world go round and he does! In his spare time he is still trying to train his new dog Yardena.

Live like
a Tel Avivian