About Us2020-06-14T18:11:25+00:00

Our Story

It started in a Tel Aviv coffee shop.

Half-Australian, half-Israeli, and a longtime nomad, Tamar Pross became obsessed with learning how to quickly, seamlessly, and enjoyably immerse herself into the local culture and lifestyle. After moving 18 times across four continents, Tamar returned to Tel Aviv and set out to rediscover this city she once called home. Along the way, Tamar met Efrat Chen, one of the most sought-after Hebrew teachers in Israel, and the two teamed up to create Citizen Café Tel Aviv, with the goal of providing the city’s growing community of internationals with an opportunity to become more successful, engaged, and connected to an otherwise unfamiliar culture in and around Tel Aviv.

For us, language is much more than a literal translation of it, it is a reflection of the culture, the essence, the energy, the way people look at the world. That’s why more than teaching the technical skills of the language like everyone, we are here to hack, adapt and present the Israeli genetic code to you through language, to enable you to take part in it.  This is the key to feeling a real sense of belonging. Language that is a part of the authentic cultural context.

Our Team

Tamar Pross

Founder

Tamar is an Israeli-Australian entrepreneur, certified enneagram coach, a documentary film producer, and avid soy hafuch drinker and can usually be found riding her bike along Rothschild Boulevard.

Efrat Chen

Director of Hebrew

From teaching Hebrew as a foreign language at the Touro College in Israel, to becoming Citizen Café’s Director of Hebrew, Efrat never backs down from a challenge (even hiking Kilimanjaro!). While teaching Hebrew brings her joy, the “joy of cooking” does not.

Ariel Petsonk

Customer Relations Manager

Ariel was born and raised in Stockholm, Sweden and moved to Israel in 2011. He plays guitar, loves taking photos, and has a tendency to walk around barefoot.

Jessica Kitchens

Marketing & Creative Manager

Originally from Tennessee, Jessica traveled the world to study doula-ing, African dance, yoga therapy, whale photography, and Alaskan fishing. She is now an official proud Tel Avivian.

Tsafi Katz

Hebrew Teacher & Community Manager

Tsafi says she is best understood by three simple things: theatre, friends, and by being your best resource for happy hour recommendations! Tsafi’s real name is Tsafrir which is super hard to pronounce in English and in Hebrew.

Noeet Kedem

Hebrew Teacher

Noeet is truly one-of-kind. (Even her Hebrew name is unique.) Trained in Israel’s renowned school of performing arts Bet Zvi, Noeet is a triple threat: professional actress, children’s voice coach and Hebrew teacher.

Nimrod Ronen

Hebrew Teacher

Nimrod, nicknamed ‘Nim’, is a trained theater actor. When he isn’t teaching Hebrew at Citizen Café, he works with the autistic and special needs community, merging his two greatest passions: education and drama-therapy.

Mickey Yonas

Hebrew Teacher

Mickey is an award-winning independent theater creator, museum guide, and Candy Crush champion. She’s also learning Russian and is always looking for someone to practice with.

Shay Jibri Ashkenazi

Hebrew Teacher

Shay is an actor, director and acting coach who graduated from the performing arts school Beit Zvi. He also has a degree in Education from Kibbutzim College. Shay is an entrepreneur who founded ActinGym, an acting and directing community startup.

Ateret Ben-Tzvi

Hebrew Teacher

Ateret’s passions include urban agriculture, meditation, mindfulness, & languages. As a hobby, she loves sewing clothes & accessories and chilling daily in one of Tel Aviv’s green spaces (her favorite is Gan Meir).

Matan Omer

Hebrew Teacher

In addition to being a talented Hebrew teacher, Matan is a passionate culinary and cultural guide, sharing the secrets of Israeli food and history.

Shai Raskin

Hebrew Teacher

Shai is a real animal lover. She is a vegan, but you won’t hear any lecture about it because she believes in “live and let live.” In her spare time you can find her “charging herself” in the sun.

Rachel Goldberg

Hebrew Teacher

Rachel is a journalist and could explain anything you need to know about Israeli politics, but would rather trade recipes and share photos of her ginger cat.

Live like
a Tel Avivian