About Us2020-09-17T14:14:39+00:00

Our Story

It started in a Tel Aviv coffee shop.

Half-Australian, half-Israeli, and a longtime nomad, Tamar Pross became obsessed with learning how to quickly, seamlessly, and enjoyably immerse herself into the local culture and lifestyle. After moving 18 times across four continents, Tamar returned to Tel Aviv and set out to rediscover this city she once called home. Along the way, Tamar met Efrat Chen, one of the most sought-after Hebrew teachers in Israel, and the two teamed up to create Citizen Café Tel Aviv, with the goal of providing the city’s growing community of internationals with an opportunity to become more successful, engaged, and connected to an otherwise unfamiliar culture in and around Tel Aviv.

For us, language is much more than a literal translation of it, it is a reflection of the culture, the essence, the energy, the way people look at the world. That’s why more than teaching the technical skills of the language like everyone, we are here to hack, adapt and present the Israeli genetic code to you through language, to enable you to take part in it.  This is the key to feeling a real sense of belonging. Language that is a part of the authentic cultural context.

The Team

Tamar Pross

Founder & Head of Citizen Cafe

Tamar is an Israeli-Australian entrepreneur, certified enneagram coach, a documentary film producer, and avid soy hafuch drinker and can usually be found riding her bike along Rothschild Boulevard.

Efrat Chen

Co-Founder & Director of Hebrew

From teaching Hebrew as a foreign language at the Touro College in Israel, to becoming Citizen Café’s Director of Hebrew, Efrat never backs down from a challenge (even hiking Kilimanjaro!). While teaching Hebrew brings her joy, the “joy of cooking” does not.

Arik Praisman

CEO

Arik was born is Moscow, raised in Jerusalem, & wandered to the great city of Tel Aviv at the age of 26 & never left! Arik spent a year and a half traveling the world driven by his love for adventure and visiting exotic islands.

Tsafi Katz

Hebrew Teacher & Community Manager

Tsafi says she is best understood by three simple things: theatre, friends, and by being your best resource for happy hour recommendations! Tsafi’s real name is Tsafrir which is super hard to pronounce in English and in Hebrew.

Ariel Petsonk

Customer Relations Manager

Ariel was born and raised in Stockholm, Sweden and moved to Israel in 2011. He plays guitar, loves taking photos, and has a tendency to walk around barefoot.

Jessica Kitchens

Marketing & Creative Manager

Originally from Tennessee, Jessica traveled the world to study doula-ing, African dance, yoga therapy, whale photography, and Alaskan fishing. She is now an official proud Tel Avivian.

Sarah Markowitz

Educational Advisor

Sarah is a professional actress originally from New York, now living in Tel Aviv for the past 4 years. She loves yoga, reading, cooking and of course, traveling the world, and in Israel.

Tal Gilboa

Office Manager

Tal is a proud vegan and loves her crazy 8 year old dog Oli. You can find her doing pilates and playing beach volleyball on the weekends! Her dream is to bump into Tarantino in the streets of TLV and pitch him the next movie idea of the century.

Sunny Lior

Educational Advisor

Sunny is a born & bred Tel Avivian who loves to laugh, is a fitness freak and her favorite place is the beach! At one point, Sunny spent 8 years living in Miami Beach!

Mira Goren

Education Advisor

Originally from Jerusalem, Mira admits Tel Aviv stole her heart. Other important facts: She loves movies, musicals, animals, and chocolate, and mostly, sleeping- Don’t talk to her before coffee! PS- She’s convinced that she’s a cast member of “Friends”…

Moises Levy

Marketing

Born and raised in Mexico City, Moises, aka Chili, acquired skills such as the most experienced taco chef in the world and has a P.H.D in Science of Tequila. He arrived in Tel-Aviv three years ago, loves sports, food, and is ready to conquer the world – so get ready.

Shalev Gelber

Sales & Hebrew Teacher

Shalev is an Israeli actor, who loves life. Partying all night and surfing the waves of TLV with, Shalev’s motto is: be satisfied, happy, and hug the regrets of life. He sees himself retiring in Iceland, hunting his salmon for dinner, and chucking wood for the fireplace every afternoon.

Daniel Goldman

Sales

Born and raised in Baltimore, and currently living in Herzliya, Daniel loves singing, writing and hosting friends on his rooftop. He has also seen two octopuses on two different Israeli beaches which he is really excited about!

Ofri Segev

Sales

Israeli born and raised. When she’s not at work, you can find her traveling, singing, and buying vintage clothes. Ofri’s guilty pleasure is watching cooking shows on Netflix, and her biggest dream is to travel the world in a caravan. If that’s not enough… SHE’S A VEGAN CAT LADY!!! – (drops the mic).

Teachers

Nimrod Ronen

Hebrew Teacher

Nimrod, nicknamed ‘Nim’, is a trained theater actor. When he isn’t teaching Hebrew at Citizen Café, he works with the autistic and special needs community, merging his two greatest passions: education and drama-therapy.

Noeat Kedem

Hebrew Teacher

Noeet is truly one-of-kind. (Even her Hebrew name is unique.) Trained in Israel’s renowned school of performing arts Bet Zvi, Noeet is a triple threat: professional actress, children’s voice coach and Hebrew teacher.

Mickey Yonas

Hebrew Teacher

Mickey is an award-winning independent theater creator, museum guide, and Candy Crush champion. She’s also learning Russian and is always looking for someone to practice with.

Ateret Ben-Tzvi

Hebrew Teacher

Ateret’s passions include urban agriculture, meditation, mindfulness, & languages. As a hobby, she loves sewing clothes & accessories and chilling daily in one of Tel Aviv’s green spaces (her favorite is Gan Meir).

Shay Jibri Ashkenazi

Hebrew Teacher

Shay is an actor, director and acting coach who graduated from the performing arts school Beit Zvi. He also has a degree in Education from Kibbutzim College. Shay is an entrepreneur who founded ActinGym, an acting and directing community startup.

Shai Raskin

Hebrew Teacher

Shai is a real animal lover. She is a vegan, but you won’t hear any lecture about it because she believes in “live and let live.” In her spare time you can find her “charging herself” in the sun.

Rachel Goldberg

Hebrew Teacher

Rachel is a journalist and could explain anything you need to know about Israeli politics, but would rather trade recipes and share photos of her ginger cat.

Matan Omer

Hebrew Teacher

In addition to being a talented Hebrew teacher, Matan is a passionate culinary and cultural guide, sharing the secrets of Israeli food and history.

Hadas Yaron

Hebrew Teacher

Born and raised in Tel Aviv, Hadas is a Hebrew teacher and actress. She loves painting, music, meditation, languages, Italian food or, as she said, “just put me on the beach with my cat and a bowl of spaghetti and I’m happy”

Live like
a Tel Avivian