Our Story

It started in a Tel Aviv coffee shop.

Half-Australian, half-Israeli, and a longtime nomad, Tamar Pross became obsessed with learning how to quickly, seamlessly, and enjoyably immerse herself into the local culture and lifestyle. After moving 18 times across four continents, Tamar returned to Tel Aviv and set out to rediscover this city she once called home. Along the way, Tamar met Efrat Chen, one of the most sought-after Hebrew teachers in Israel, and the two teamed up to create Citizen Café Tel Aviv, with the goal of providing the city’s growing community of internationals with an opportunity to become more successful, engaged, and connected to an otherwise unfamiliar culture in and around Tel Aviv.

For us, language is much more than a literal translation of it, it is a reflection of the culture, the essence, the energy, the way people look at the world. That’s why more than teaching the technical skills of the language like everyone, we are here to hack, adapt and present the Israeli genetic code to you through language, to enable you to take part in it.  This is the key to feeling a real sense of belonging. Language that is a part of the authentic cultural context.

The Team

Tamar Pross

Founder & Head of Citizen Cafe

Tamar is an Israeli-Australian entrepreneur, certified enneagram coach, a documentary film producer, and avid soy hafuch drinker and can usually be found riding her bike along Rothschild Boulevard.

Efrat Chen

Co-Founder & Director of Hebrew

From teaching Hebrew as a foreign language at the Touro College in Israel, to becoming Citizen Café’s Director of Hebrew, Efrat never backs down from a challenge (even hiking Kilimanjaro!). While teaching Hebrew brings her joy, the “joy of cooking” does not.

Arik Praisman


Arik was born is Moscow, raised in Jerusalem, & wandered to the great city of Tel Aviv at the age of 26 & never left! Arik spent a year and a half traveling the world driven by his love for adventure and visiting exotic islands.

Ariel Petsonk

Customer Relations Manager

Ariel was born and raised in Stockholm, Sweden and moved to Israel in 2011. He plays guitar, loves taking photos, and has a tendency to walk around barefoot.

Mor Levi

Office Manager

Mor is a great pastry chef (especially with Macarons) and loves to play dungeons and dragons on her free time. She loves her cat, Marvel movies, LOTR and she’s a Harry Potter fanatic. 

Tsafi Katz

Community Manager & Teacher

Tsafi says she is best understood by three simple things: theatre, friends, and by being your best resource for happy hour recommendations! Tsafi’s real name is Tsafrir which is super hard to pronounce in English and in Hebrew.

Mira Goren

Community Manager

Originally from Jerusalem, Mira admits Tel Aviv stole her heart. Other important facts: She loves movies, musicals, animals, and chocolate, and mostly, sleeping- Don’t talk to her before coffee! PS- She’s convinced that she’s a cast member of “Friends”…

Karen Avidar

Marketing Manager

Karen was born to Israeli parents in Wisconsin, grew up between Chicago and Tel Aviv, and also lived in Argentina, Colorado, and New York! Since moving to Tel Aviv in 2013, Karen has worked as a journalist and launched a natural skincare brand. You can usually find her at a yoga studio, reading a book at the dog beach, or making soap in her apartment.

Sunny Lior

Enrollment Manager

Sunny is a born & bred Tel Avivian who loves to laugh, is a fitness freak and her favorite place is the beach! At one point, Sunny spent 8 years living in Miami Beach!

Moises Levy

Web Marketing Coordinator

Born and raised in Mexico City, Moises, aka Chili, acquired skills such as the most experienced taco chef in the world and has a P.H.D in Science of Tequila. He arrived in Tel-Aviv three years ago, loves sports, food, and is ready to conquer the world – so get ready.

Daniel Goldman

Pre Enrollment Manager

Born and raised in Baltimore, and currently living in Herzliya, Daniel loves singing, writing and hosting friends on his rooftop. He has also seen two octopuses on two different Israeli beaches which he is really excited about!

Ron Meuhas

Pre Enrollment

Born in Israel, raised in Panama (a good cultural mix), Ron has a passion for social media. Recently graduated from IDC Herzliya and just moved to Tel Aviv, Ron keeps her search for good food and wine around the world – but still looking for a way to never gain weight without exercising!

Maya Zar

Pre Enrollment

Maya is a proper New Yorker who made Aliyah and served in the army. Her friends call her “fun sized” because of her short height and huge amount of energy, and it makes total sense since she’s always looking for an adventure! She loves chilling with friends and music – and will never say no to a gin & tonic!

Kelly Eden

Social Media Coordinator

Born and raised in Los Angeles, California! Moved to Israel to join the army and graduated from IDC Herzliya. Kelly loves baking, watching the sunset, and eating any kind of cheesy pasta.
Fun fact: she hates bananas.

Roy Elimelech

Sales Representative

Born and raised in Israel, Roy’s life revolves around the ocean, especially surfing. He loves traveling around the world chasing waves, and is also a massive foodie. The best food? His mom’s Moroccan cooking, of course.

noam manor

Pre Enrollment

Noam was born and raised in Tel Aviv, is a great makeup artist, and loves cooking, singing, and doing yoga. Being a true Tel Avivian, she also loves cats and wants to become an actress. Fun facts: She loves apple pie and is allergic to gold!

Franco Duer

Pre Enrollment

Born in Buenos Aires, Argentina, Franco is a psychology student at IDC and has plenty of audiovisual projects as a hobby. As a good Argentinian, he loves “Asado” and loves planning exotic activities! 

Rachel Golberg

R&D Manager

Rachel is a journalist and could explain anything you need to know about Israeli politics, but would rather trade recipes and share photos of her ginger cat.

Noeat Kedem

Head of Education

Noeat is truly one-of-kind. (Even her Hebrew name is unique.) Trained in Israel’s renowned school of performing arts Bet Zvi, Noeet is a triple threat: professional actress, children’s voice coach and Hebrew teacher.

Lisette Azulay

Graphic Designer

Born in Venezuela. Lisette is a Graphic Designer & Art Director. Addicted to the beach, Gifted sleeper, Walker, and Chocolate eater. Also thinks that coffee smells so much better than it tastes! 

Eran Cohen

Enrollment Manager

Bio coming soon!

Nimrod Ronen

Education Manager

Nimrod, nicknamed ‘Nim’, is a trained theater actor. When he isn’t teaching Hebrew at Citizen Café, he works with the autistic and special needs community, merging his two greatest passions: education and drama-therapy.

David Webb

Enrollment Manager

Bio coming soon!

Ido Peled

Head of Product

In addition to teaching Hebrew, Ido teaches literature and translates poetry and prose from German to Hebrew. Ido is an avid fan of soap operas and video games, and likes to spend his weekends making home made ice creams and hosting home made karaoke parties.

Lior Galron Schlesinger

Procurement and Operations Manager

Lior is an actress, dancer, and singer, specializing in musicals. Though born in Nazareth Illit, she’s since become a full-time Tel Avivian, living here with her family. Fun fact? She’s an excellent cook and a pro at finding the best sales!

Shay jibri ashkenazi

Education Manager

Shay is an actor, director and acting coach who graduated from the performing arts school Beit Zvi. He also has a degree in Education from Kibbutzim College. Shay is an entrepreneur who founded ActinGym, an acting and directing community startup.


Hadas Yaron

Hebrew Teacher

Born and raised in Tel Aviv, Hadas is a Hebrew teacher and actress. She loves painting, music, meditation, languages, Italian food or, as she said, “just put me on the beach with my cat and a bowl of spaghetti and I’m happy”

Gili Goverman

Hebrew Teacher

Gili was born and raised in Israel, lived the past 12 years in Germany, currently lives in Portugal, but her favorite city is Tel Aviv. She loves the beach, strawberry smoothies, and meditation, and she is also a singer and contemporary dancer!

Ateret Ben-Tzvi

Hebrew Teacher

Ateret’s passions include urban agriculture, meditation, mindfulness, & languages. As a hobby, she loves sewing clothes & accessories and chilling daily in one of Tel Aviv’s green spaces (her favorite is Gan Meir).

Yaaley Weiss

Hebrew Teacher

Yaaley has lived in all three of Israel’s biggest cities: Grew up in Haifa, studied in Jerusalem, and now lives in Tel Aviv! She’s an actress who loves traveling around the world- snowboarding being one of her biggest passions!

Amir Zloter

Hebrew Teacher

Amir is a playwright and a theater director. He has a deep fascination with languages and could go on and on about contemporary British playwrighting. He is also quite passionate about the law, but that’s only because he can’t stop binging “The Good Wife” on Netflix.

Noa Lara Meir

Hebrew Teacher

Noa was born in sunny California, and raised in the picturesque town of Tivon (North of Israel). She’s a gummy bears addict, poetry writer, a bookworm since childhood, and her first choice of transportation will always be biking.

Danielle Barkay

Hebrew Teacher

As well as being a Hebrew teacher in CitizenCafe, Danielle is an actress and translator. She travels a lot for work but always comes back to her favorite city in the world- Tel Aviv.

Yoav Dagan

Hebrew Teacher

Yoav is an Israeli actor and theatre director, and you might not believe it (even he can’t), but Yoav was 8 years in the IDF. He also loves wine, yoga ,Tel aviv, and he’s addicted to the beach.

Eli Romanovsky

Hebrew Teacher

Eli was born in Jerusalem, but is now a proud Tel Avivian. He’s a geek for Tel Avivian history and an incredible linguist. He is fluent in 4 languages and is working on his fifth: Arabic!

Yael Sadan

Hebrew Teacher

Born and raised in Tel Aviv, Yael is an actress and soon-to-be graphic designer. Besides drawing, doing Pilates, drinking wine, and making beetroot gnocchi, Yael is addicted to dog videos-a huge Great Dane is her dream

Neomi Cohen

Hebrew Teacher

Neomi was born in a small kibbutz in the desert, but now is a Tel Avivian and loving it! She’s an actress and has two addictions- films and dogs. Movie nights on the coach with her dog the best thing ever.

Maya kerman

Hebrew Teacher

Maya is a singer and actress having trained in both Israel and London. She now lives in a very green, quiet part of Tel Aviv- the perfect balance to the city. She also has a not-so-secret obsession with Corgi dogs.

Emily Heiman

Hebrew Teacher

Emily is a Tel Avivian theatre, musical, literature and cinema nerd. Her favorite thing to do when abroad is to go to the movies alone. Her hobbies include Italian cooking, buying wine, and raising the world’s greatest cat “Patchouli”.

Noa Shwartz

Hebrew Teacher

Noa is a true Israeli who writes and directs her own theatre plays! Her hobbies are reading and doing yoga, and buys a new themed notebook from every new city she visits! She’s vegan, loves french fries, and drink ice coffee in the hot summer of TLV

Ron Gordeisky

Hebrew Teacher

Born in Tel-Aviv and raised in a small town in the north of Israel, Ron trained as an actress and dancer. Her favourite spot in Tel Aviv is Geula beach, and she’s also a huge fan of the Tel-avivian culinary. In her free time, she loves doing yoga & pilates.

Ori Golad

Hebrew Teacher

After a few years in NYC, Ori returned to Israel to finish his MFA. As a creative soul, he built his own traveling theater featuring a few of his own murder mystery shows and is a super talented and fun MC. Ori is quite the character!

Gal Margalit

Hebrew Teacher

Bio coming soon…

Dana levitas

Hebrew Teacher

Born and raised in Tel Aviv, Dana is a past life digital nomad, current life education and care enthusiast that enjoys underwater diving meditation, aunt-jokes (dad jokes with more jolly in them!), reading about witches and creating real-life magic.

Yasmin Taller

Hebrew Teacher

Born in Northern Israel, world traveler for 4 years, and now a true Tel Avivian, Yasmin is an amazing woman aspiring to make an impact in the field of human rights and psychology. She loves chocolate and beer, and her happy place is the desert.

Shira Ben Amram

Hebrew Teacher

Born in Jerusalem, Shira (AKA Shake/Shika) is a hardcore Liverpool fan, loves watching NatGeo, being in nature, and doesn’t know how to ride a bike. Fun fact: She and her husband are twins!

Eytan Baritzy

Hebrew Teacher

When he’s not teaching Hebrew, Eytan is writing and directing videos and making music. He’s also addicted to dogs, buying non-fiction books on sale, and binging on Isreali snacks while binging on Netflix.

Michal Kanter

Hebrew Teacher

Bio coming soon!

Kundra magnus

Hebrew Teacher

Born in Sharm El-Sheikh in Sinai Egypt, Kundra is a game designer by passion and profession.
For the past 8 years, he has owned a game design studio in Tel Aviv serving clients from all over the world. He adores fluffy cats and black dragons.

Itamar Brafman

Hebrew Teacher

Dashingly handsome and extremely charismatic, Itamar’s passions include: acting, playing music (drums and percussions), and going to Midburn (the Israeli version of burning man). He was born in Kiryat Ono (a suburb near Tel Aviv) and is deeply touched by dad jokes.

Liyam Alef

Hebrew Teacher

Born in a Kibbutz near Tel Aviv, Liam has a BA in social work (and currently studying for her MBA in NGO management!) She’s vegan so her favourite junk food is Falafel and she’s been to Africa 6 times. Her goal is to work there in humanitarian aid.

Lia Tamary Baz

Hebrew Teacher

Bio coming soon!

Bar Riese

Hebrew Teacher

Born and raised in a moshav in Israel, Bar is an avid traveler who loves adventures. She studied in NYC, worked across Sub-Saharan Africa and lived in Tanzania, and most recently moved to Spain. She is also a mom, farmer and hardcore bourekas addict!

Live like a tel avivian