Our Story

It started in a Tel Aviv coffee shop.

Half-Australian, half-Israeli, and a longtime nomad, Tamar Pross became obsessed with learning how to quickly, seamlessly, and enjoyably immerse herself into the local culture and lifestyle. After moving 18 times across four continents, Tamar returned to Tel Aviv and set out to rediscover this city she once called home. Along the way, Tamar met Efrat Chen, one of the most sought-after Hebrew teachers in Israel, and the two teamed up to create Citizen Café Tel Aviv, with the goal of providing the city’s growing community of internationals with an opportunity to become more successful, engaged, and connected to an otherwise unfamiliar culture in and around Tel Aviv.

For us, language is much more than a literal translation of it, it is a reflection of the culture, the essence, the energy, the way people look at the world. That’s why more than teaching the technical skills of the language like everyone, we are here to hack, adapt and present the Israeli genetic code to you through language, to enable you to take part in it.  This is the key to feeling a real sense of belonging. Language that is a part of the authentic cultural context.

The Team

Tamar Pross

Founder & Head of Citizen Cafe

Tamar is an Israeli-Australian entrepreneur, certified Enneagram coach, a documentary film producer, and avid soy hafooch drinker. She can usually be found riding her bike along Rothschild Boulevard.

Efrat Chen

Co-Founder & Director of Hebrew

From teaching Hebrew as a foreign language at the Touro College in Israel, to becoming Citizen Café’s Director of Hebrew, Efrat never backs down from a challenge (she even hiked Kilimanjaro). While teaching Hebrew brings her joy, the “joy of cooking” does not.

Arik Praisman

CEO

Arik was born is Moscow, raised in Jerusalem, and wandered to the great city of Tel Aviv at the age of 26 and never left! Arik spent a year and a half traveling the world driven by his love for adventure and visiting exotic islands.

Ariel Petsonk

Customer Relations Manager

Ariel was born and raised in Stockholm, Sweden and moved to Israel in 2011. He plays guitar, loves taking photos, and has a tendency to walk around barefoot.

Mor Levi

Office Manager

Mor is a great pastry chef (especially with Macarons) and loves to play dungeons and dragons on her free time. She loves her cat, Marvel movies, LOTR and she’s a Harry Potter fanatic. 

Tsafi Katz

Community Manager 

Tsafi says she is best understood by three simple things: theatre, friends, and by being your best resource for happy hour recommendations! Tsafi’s real name is Tsafrir which is super hard to pronounce in English and in Hebrew.

Mira Goren

Community Manager

Originally from Jerusalem, Mira admits Tel Aviv stole her heart. Other important facts: She loves movies, musicals, animals, and chocolate, and mostly, sleeping- Don’t talk to her before coffee! PS- She’s convinced that she’s a cast member of “Friends”…

Karen Avidar

Marketing Manager

Karen was born to Israeli parents in Wisconsin, grew up between Chicago and Tel Aviv, and also lived in Argentina, Colorado, and New York! Since moving to Tel Aviv in 2013, Karen has worked as a journalist and launched a natural skincare brand. You can usually find her at a yoga studio, reading a book at the dog beach, or making soap in her apartment.

Sunny Lior

Enrollment Manager

Sunny is a born & bred Tel Avivian who loves to laugh, is a fitness freak and her favorite place is the beach! At one point, Sunny spent 8 years living in Miami Beach!

Moises Levy

Web Marketing Coordinator

Born and raised in Mexico City, Moises, aka Chili, acquired skills such as the most experienced taco chef in the world and has a P.H.D in Science of Tequila. He arrived in Tel-Aviv three years ago, loves sports, food, and is ready to conquer the world – so get ready.

Daniel Goldman

Pre-Enrollment Manager

Born and raised in Baltimore and currently living in Herzliya, Daniel loves singing, writing and hosting friends on his rooftop. He has also seen two octopuses on two different Israeli beaches which he is really excited about!

Ron Meuhas

Pre-Enrollment Manager

Born in Israel and raised in Panama (a good cultural mix), Ron has a passion for social media. She recently graduated from IDC Herzliya and just moved to Tel Aviv! Ron loves to search for good food and wine around the world – but she is still looking for a way to never gain weight without exercising!

Maya Zar

Pre-Enrollment

Maya is a proper New Yorker who made Aliyah and served in the army. Her friends call her “fun sized” because of her short height and huge amount of energy, and it makes total sense since she’s always looking for an adventure! She loves chilling with friends and music – and will never say no to a gin & tonic!

Kelly Eden

Social Media Coordinator

Born and raised in Los Angeles, California, Kelly moved to Israel to join the army and graduated from IDC Herzliya. Kelly loves baking, watching the sunset, and eating any kind of cheesy pasta.
Fun fact: she hates bananas.

Roy Elimelech

Enrollment Manager

Born and raised in Israel, Roy’s life revolves around the ocean – especially surfing. He loves traveling around the world to chase waves, and is also a massive foodie. What’s his favorite food? His mom’s Moroccan cooking, of course.

noam manor

Pre-Enrollment

Noam was born and raised in Tel Aviv, is a great makeup artist, and loves cooking, singing, and doing yoga. Being a true Tel Avivian, she also loves cats and wants to become an actress. Fun facts: She loves apple pie and is allergic to gold!

Franco Duer

Pre-Enrollment

Born in Buenos Aires, Argentina, Franco is a psychology student at IDC and has plenty of audiovisual projects as a hobby. As a good Argentinian, he loves “Asado” and planning exotic activities!

Rachel Golberg

R&D Manager

Rachel is a journalist and could explain anything you need to know about Israeli politics, but would rather trade recipes and share photos of her ginger cat.

Noeat Kedem

Head of Education

Noeat is truly one-of-kind (even her Hebrew name is unique.) Trained as in actor at Israel’s renowned school of performing arts Bet Zvi, Noeat is a triple threat: professional actress, children’s voice coach and Hebrew teacher.

Lisette Azulay

Visual Designer

Born in Venezuela, Lisette is a graphic designer & art director. She’s addicted to the beach and a gifted sleeper and chocolate eater. She also thinks that coffee smells so much better than it tastes! 

Shay jibri ashkenazi

Education Manager

Shay is an actor, director and acting coach who graduated from the performing arts school Beit Zvi. He also has a degree in Education from Kibbutzim College. Shay is also an entrepreneur who founded ActinGym – an acting and directing community startup.

Nimrod Ronen

Education Manager

Nimrod, nicknamed Nim, is a trained theatre actor. When he isn’t teaching Hebrew at Citizen Café, he works with the autistic and special needs community, merging his two greatest passions: education and drama-therapy.

Lior Galron Schlesinger

Procurement & Operations Manager

Lior is an actress, dancer and singer – she especially loves to perform in musicals! Though born in Nazareth Illit, she’s since become a full-time Tel Avivian and lives here with her family. Fun fact? She’s an excellent cook and a pro at finding the best sales!

Ido Peled

Head of Product

In addition to teaching Hebrew, Ido teaches literature and translates poetry and prose from German to Hebrew. Ido is an avid fan of soap operas and video games, and likes to spend his weekends making home made ice creams and hosting karaoke parties.

David Webb

Enrollment Manager

Originally from London, David is a former recording artist who now calls Tel Aviv home. He enjoys reading (he tries to read a book a month) and says he can cook better pasta than most restaurants!

Eran Cohen

Enrollment Manager

Eran was born and raised in Tel Aviv and also lived in Europe for many years. He loves playing basketball and is very talented at impersonating people (especially Sméagol from Lord of the Rings)!

Teachers

Hadas Yaron

Hebrew Teacher

Born and raised in Tel Aviv, Hadas is a Hebrew teacher and actress. She loves painting, music, meditation, languages, Italian food or, as she said, “just put me on the beach with my cat and a bowl of spaghetti and I’m happy”

Gili Goverman

Hebrew Teacher

Gili was born and raised in Israel, lived in Germany for 12 years, and now calls Portugal home – but she says Tel Aviv will always be her favorite city. She loves the beach, strawberry smoothies and meditation. She’s also a talented singer and contemporary dancer!

Ateret Ben-Tzvi

Hebrew Teacher

Ateret’s passions include urban agriculture, meditation, mindfulness, & languages. As a hobby, she loves sewing clothes & accessories and chilling daily in one of Tel Aviv’s green spaces (her favorite is Gan Meir).

Yaaley Weiss

Hebrew Teacher

Yaaley has lived in all three of Israel’s biggest cities: Grew up in Haifa, studied in Jerusalem, and now lives in Tel Aviv! She’s an actress who loves traveling around the world- snowboarding being one of her biggest passions!

Amir Zloter

Hebrew Teacher

Amir is a playwright and a theater director. He has a deep fascination with languages and could go on and on about contemporary British playwrighting. He is also quite passionate about the law, but that’s only because he can’t stop binging “The Good Wife” on Netflix.

Noa Lara Meir

Hebrew Teacher

Noa was born in sunny California, and raised in the picturesque town of Tivon (North of Israel). She’s a gummy bears addict, poetry writer, a bookworm since childhood, and her first choice of transportation will always be biking.

Danielle Barkay

Hebrew Teacher

As well as being a Hebrew teacher in CitizenCafe, Danielle is an actress and translator. She travels a lot for work but always comes back to her favorite city in the world- Tel Aviv.

Tamary Lia Baz

Hebrew Teacher

Lia spent the past 10 years in the PNW, but is now living back home in Israel! She’s also a midwife and a doula, and loves dancing, writing, poetry, meditation, and the healing arts. 

Yoav Dagan

Hebrew Teacher

Yoav is an Israeli actor and theatre director, and you might not believe it (even he can’t), but Yoav was 8 years in the IDF. He also loves wine, yoga ,Tel aviv, and he’s addicted to the beach.

Yael Sadan

Hebrew Teacher

Born and raised in Tel Aviv, Yael is an actress and soon-to-be graphic designer. Besides drawing, doing Pilates, drinking wine, and making beetroot gnocchi, Yael is addicted to dog videos-a huge Great Dane is her dream

Neomi Cohen

Hebrew Teacher

Neomi was born in a small kibbutz in the desert, but now is a Tel Avivian and loving it! She’s an actress and has two addictions- films and dogs. Movie nights on the coach with her dog the best thing ever.

Maya kerman

Hebrew Teacher

Maya is a singer and actress having trained in both Israel and London. She now lives in a very green, quiet part of Tel Aviv- the perfect balance to the city. She also has a not-so-secret obsession with Corgi dogs.

Emily Heiman

Hebrew Teacher

Emily is a Tel Avivian theatre, musical, literature and cinema nerd. Her favorite thing to do when abroad is to go to the movies alone. Her hobbies include Italian cooking, buying wine, and raising the world’s greatest cat “Patchouli”.

Noa Shwartz

Hebrew Teacher

Noa is a true Israeli who writes and directs her own theatre plays! Her hobbies are reading and doing yoga, and buys a new themed notebook from every new city she visits! She’s vegan, loves french fries, and drink ice coffee in the hot summer of TLV

Ron Gordeisky

Hebrew Teacher

Born in Tel-Aviv and raised in a small town in the north of Israel, Ron trained as an actress and dancer. Her favourite spot in Tel Aviv is Geula beach, and she’s also a huge fan of the Tel-avivian culinary. In her free time, she loves doing yoga & pilates.

Liyam Alef

Hebrew Teacher

Born in a Kibbutz near Tel Aviv, Liam has a BA in social work (and currently studying for her MBA in NGO management!) She’s vegan so her favourite junk food is Falafel and she’s been to Africa 6 times. Her goal is to work there in humanitarian aid.

Rona Shpiler

Hebrew Teacher

Rona grew up in Ramat Hasharon but now lives in Ibiza, Spain. She’s a circus performer specializing in aerial acrobatics as well as a yoga teacher and loves music and dance – she evens says her toes can dance!

Ori Golad

Hebrew Teacher

After a few years in NYC, Ori returned to Israel to finish his MFA. As a creative soul, he built his own traveling theater featuring a few of his own murder mystery shows and is a super talented and fun MC. Ori is quite the character!

Yasmin Taller

Hebrew Teacher

Born in Northern Israel, world traveler for 4 years, and now a true Tel Avivian, Yasmin is an amazing woman aspiring to make an impact in the field of human rights and psychology. She loves chocolate and beer, and her happy place is the desert.

Shira Ben Amram

Hebrew Teacher

Born in Jerusalem, Shira (AKA Shake/Shika) is a hardcore Liverpool fan, loves watching NatGeo, being in nature, and doesn’t know how to ride a bike. Fun fact: She and her husband are twins!

Eytan Baritzy

Hebrew Teacher

When he’s not teaching Hebrew, Eytan is writing and directing videos and making music. He’s also addicted to dogs, buying non-fiction books on sale, and binging on Isreali snacks while binging on Netflix.

Kundra magnus

Hebrew Teacher

Born in Sharm El-Sheikh in Sinai Egypt, Kundra is a game designer by passion and profession.
For the past 8 years, he has owned a game design studio in Tel Aviv serving clients from all over the world. He adores fluffy cats and black dragons.

Bar Riese

Hebrew Teacher

Born and raised in a moshav in Israel, Bar is an avid traveler who loves adventures. She studied in NYC, worked across Sub-Saharan Africa and lived in Tanzania, and most recently moved to Spain. She is also a mom, farmer and hardcore bourekas addict!

Itamar Brafman

Hebrew Teacher

Dashingly handsome and extremely charismatic, Itamar’s passions include: acting, playing music (drums and percussions), and going to Midburn (the Israeli version of burning man). He was born in Kiryat Ono (a suburb near Tel Aviv) and is deeply touched by dad jokes.

Gal Margalit

Hebrew Teacher

Gal was born and raised in Israel but now lives in Australia. She is a snowboarding aficionado who loves traveling to new places and learning about unique cultures. Wherever her travels take her, she makes sure to find the perfect spot to sit and take in a gorgeous sunset.

Tal Deri

Hebrew Teacher

Tal is a designer from Tel Aviv who loves plants and playing tennis. When he’s not teaching, he can be found at the beach or his favorite street in Tel Aviv – Bialik!

Niv Rubin

Hebrew Teacher

Niv is a licensed skipper hailing from Tel Aviv. He loves surfing, geology and carpentry and his favorite place to hang out in Tel Aviv is Levinsky Market.

Dani Blechman

Hebrew Teacher

Dani is a professional circust artist from Beit Oren – a kibbutz in northern Israel on Mount Carmel. She loves anything that has do with movement, music or dogs!

Yonatan Engler

Hebrew Teacher

Yonatan is from Holon and loves design and pop culture. He also broke a Guinness World Record for partcipating in a traditional hot pot dinner in Shanghai with the most nationalities (it’s a long story).

Aviad Duvdvany

Hebrew Teacher

Aviad is a musician from Jaffa who loves basketball and sports – he says he often cries watching sports films. His favorite place to hang out in Tel Aviv is Sheinkin street!

Abigail Zamir

Hebrew Teacher

Born in Jerusalem, Abigail enjoys theatre, dancing and boxing. Fun fact – she participated in a math competition on Israeli TV when she was 10 years old!

Idan Gabay

Hebrew Teacher

Idan is a highly trained medical clown from Kfar Truman – a moshav in central Israel. He enjoys music, playing guitar and drinking Arak on the rocks.

Yska Ruzitsky

Hebrew Teacher

Yska is a performing circus artist from Tel Aviv. She loves standing on her hands and the circus life!

Hilly perlman

Hebrew Teacher

Hilly is a dance improvisation instructor from Tel Aviv. She enjoys dancing, singing and nature (forests especially).

Daniella Tourgeman

Hebrew Teacher

Born and raised in Tel Aviv, Daniella specialized in composing ancient Persian music as part of her degree and loves hiking and dancing. Her favorite place in Tel Aviv is Maze street!

Tamara Epstein

Hebrew Teacher

Originally from Tel Aviv but now living in Berlin, Tamara is a trained actress and screenwriter who loves comedic writing and theatre. Her dream is to one day write a show set in Tel Aviv for HBO.

Alon hagami

Hebrew Teacher

Originally from Nes Ziona, a town in central Israel, Alon now lives in Mexico and enjoys making falafel.

Yotam Gordon

Hebrew Teacher

Born in Mitzpe Ramon and raised in the small villages of Zukey Yam and Ein Hayam, Yotam now lives in Costa Rica and enjoys playing chess, doing acroyoga and playing guitar. He’s an enthusiast wander-gatherer and even participated in a hike where he foraged all of his food for eight days!

Lior Haen

Hebrew Teacher

Now living in Amsterdam but orginally from Tel Aviv, Lior is a writer – he screenwrites and writes stories. He is also a talented swimmer and loves to hang out at the beach when he is in Tel Aviv.

Lior Kedem

Hebrew Teacher

Born in Tel Aviv but now living in Australia, Lior has a passion for conservation and strives to live a zero-waste lief. She loves the simple things in life – you can find her sitting by the beach and drinking a cold beer.

Live like a tel avivian