It started in a Tel Aviv coffee shop.
Tamar Pross, now the founder of Citizen Café, was sitting with a friend from England, who was studying Hebrew in a traditional ulpan. Totally frustrated with being treated like a fourth grader, and unable to properly assimilate, Tamar’s friend wasn’t experiencing Hebrew. She was simply trying to learn it from a textbook filled with tables and lists.
This light-bulb moment inspired Tamar and Efrat Chen, one of the top Hebrew teachers in Israel, to launch Citizen Café in 2015. While the brand has evolved over time, the mission remains the same: to help non-native speakers immerse themselves in the language, culture and lifestyle of modern-day Tel Aviv.
Since then, Citizen Café has attracted a tight-knit, ever-growing community, including a diverse group of teachers, advisers and partners, all working toward creating an environment in which learning Hebrew is fun, effortless and directly connected to the dynamic lifestyles of internationals in Tel Aviv.