There’s marketing speak, and then there’s the undeniable truth about some of our favorite brands in Israel.
1. AM:PM
Honest Slogan: לִסְגֹּור אֶת הַמַּאֲנְצ׳
Translation: satisfy your munchies
Transliteration: lees-gor et hah-mahnch
2. Castro
Honest Slogan: מַלְבִּישִׁים כֹּל גֶּבֶר יִשְׂרְאֵלִי
Translation: dressing every Israeli guy
Transliteration: mahl-bee-sheem kohl geh-ver yees-ray-lee
3. Super-Pharm
Honest Slogan: הַמַּזְגָּן הֲכִי טוֹב בָּעוֹלָם
Translation: the world’s best air conditioning
Transliteration: hah-mahz-gahn hah-chee tohv bah-oh-lahm
4. Egged
Honest Slogan: שֶׁיִּהְיֶה לְךָ בְּהַצְלָחָה לְהַגִּיעַ בַּזְּמַן
Translation: good luck arriving to your destination on time
Transliteration: sheh-yee-yeh leh-chah beh-hatz-lah-chah leh-hah-gee-yah bahz-mahn
5. Bissli
Honest Slogan: אֵין כְּמוֹ בַּמְבָּה
Translation: There’s nothing like Bamba.
Transliteration: eyn k’moh bahm-bah
6. HaKosem
Honest Slogan: פָלָאפֶל בְּחִינָּם בִּגְלַל הַתּוֹר שֶׁלֹּא נִגְמַר
Translation: free falafel balls because of the never-ending line
Transliteration: fah-lah-fel beh-chee-nahm beeg-lahl hah-tor sheh-loh neeg-mar
7. Dizengoff Center
Honest Slogan: חֲצִי קַנְיוֹן, חֲצִי מָבוֹךְ
Translation: half mall, half maze
Transliteration: cheh-tzee kahn-yohn cheh-tzee mah-vohch
8. AutoTel
Honest Slogan: תּוֹרְמִים לִמְצוּקַת הַחֲנִיָּה בְּתֵל אָבִיב
Translation: contributing to the parking distress in Tel Aviv
Transliteration: tor-meem leh-meh-tzoo-kaht hah-chah-nai-yah beh-tel ah-veev
9. Tubi 60
Honest Slogan: סַמִּים בְּבַּקְבּוּק
Translation: drugs in a bottle
Transliteration: sah-meem beh-bahk-book
All slogans are meant for entertainment purposes only. We do not claim ownership of, and all rights are reserved to, the companies and their respective copyrights.
