There are marketing slogans, and then there’s the undeniable truth about some of our favorite brands in Israel.
Be sure to check out Part 1 of the “Honest Hebrew Slogans” series — AM:PM, Castro, Super-Pharm and more! — as well!
1. Carolina Lemke
Honest Slogan: לְעוֹלָם לֹא תֵּירָאוּ טוֹב כְּמוֹ בַּר רְפָאֵלִי
Translation: You’ll never look as good as Bar Refaeli.
Transliteration: leh-oh-lahm loh tee-rah-oo tohv k’moh bar reh-fah-eh-lee
2. Bird
Honest Slogan: בְּטִיחוּת לֹא מֻבְטַחַת
Translation: Safety isn’t guaranteed.
Transliteration: beh-tee-choot loh moov-tah-chaht
3. Tinder
Honest Slogan: כִּי דֶּיְטִינְג לֹא מַסְפִּיק קָשֶׁה בְּתֵל אָבִיב
Translation: Because dating isn’t already hard enough in Tel Aviv.
Transliteration: kee day-teeng loh mah-speek kah-sheh beh tel ah-veev
4. Kuli Alma
Honest Slogan: תַּיָּרִים מֻזְמָנִים, יִשְׂרְאֵלִים פָּחוֹת
Translation: tourists welcome, Israelis … not so much
Transliteration: tai-yah-reem mooz-mah-neem, yees-rah-el-eem pah-choht
5. EL AL
Honest Slogan: אֹוכֶל הֲכִי כָּשֵׁר, מְחִירִים הֲכִי לֹא
Translation: the most kosher food, the most unkosher prices
Transliteration: oh-chel hah-chee kah-sher, meh-chee-reem hah-chee loh
6. Bank Hapoalim
Honest Slogan: אַף אֶחָד לֹא בֶּאֱמֶת עוֹבֵד כָּאן
Translation: No one really works here.
Transliteration: ahf eh-chahd loh beh-eh-met oh-ved kahn
7. Secret Tel Aviv
Honest Slogan: מְקַוֶּה שֶׁלֹּא יַדִּיחוּ אוֹתְךָ גַּם
Translation: Hope they won’t kick you out, too.
Transliteration: meh-kah-veh sheh loh yah-dee-choo oht-chah gahm
8. Pelephone
Honest Slogan: זוֹל וְלֹא אָמִין מֵאָז 2009
Translation: cheap and unreliable since 2009
Transliteration: zohl veh-loh ah-meen meh-ahz ahl-pai-eem veh-tey-shah
All slogans are meant for entertainment purposes only. We do not claim ownership of, and all rights are reserved to, the companies and their respective copyrights.
